News Remains the most Demanding Genre
News Genre is still among the top watched channels in week 14 of COVID-19 lockdown period. Despite the low viewership in Week 13 and 14 news channels are still in demand. Also, apart from news related to Covid-19, people have inclined more towards business news in week 14 of the lockdown period to keep themselves updated with the current economic status of the nation. The growth of News Genre was almost constant in Week 13 and Week 14.
Hindi Speaking Market Grew in Week 14
As per the reports of BARC and Nielsen, Hindi GEC’s viewership was decreased to 29% in week 14 of Covid-19 lockdown. However, Hindi Speaking Market Viewership witnessed massive 4 billion impressions which amounted to 26 % growth in Week 14. The primary reason behind the growth of Hindi GEC was the introduction of old classics such as The Ramayana, Mahabharat and many more. Similarly, South Genre GEC saw higher viewership in Week 14.
OTT Platforms Viewership Increased
